SUSAN KRASHINSKY

With her extravagant beauty, wealth, and that Oscar statue warming her mantle, it’s hard to feel bad for Julia Roberts.

When she and other glitterati read insults directed at them in the long-running gag on comedian Jimmy Kimmel’s late night talk show, “Celebrities read mean tweets,” it is played for laughs. But some new Canadian advertising campaigns are turning that idea on its head – to striking effect.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/canadian-ad-campaigns-appropriate-jimmy-kimmel-joke-to-tackle-issues/article23511999/